Home > Excel Business Solutions > Operations and Management > Sales and Marketing > Marketing Management Share

Marketing Management

Excel marketing management for sales and marketing

Excel Marketing Management

Rate this solution:
(2.8/5 from 12 votes)
Marketing Management screenshot
Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians that fosters strategic thinking in business decision makers. This Excel add-in encompasses a wide range of product market analysis tools including:
  • Product Portfolio Analysis.
  • Brand Mapping for positioning products.
  • Brand Switch Analysis.
  • Retail Gravitation Analysis to points of sale.
  • Market Cluster Analysis.
  • Descriptive Statistics including Box Plots and Pareto (ABC) charts.
  • Smart Mapping with bubble charts and labels.
  • Comparative Mapping with quadrant analysis.
  • Semantic Differential charting.
  • 4 dimensional chart draws pin bubbles in 3 dimensional space.
  • 14 methods for short term forecasting with the Forecast Manager.
  • Cross Tab professional contingency tables.
  • Computation of sample sizes with the Sample Manager.
  • Significance testing between proportions with the Proportion Analyst.
  • Benchmark Analysis comparing brand performance, companies and competition.
  • Stacked charting for time series presentation.
  • Profile Manager makes market share estimates and impacts of new products.
  • Segmentation Tree for market segments in tree format.
  • Decision Tree analysis computes complex outcomes and expected value.

Try It  Get It

(Pricing is available on the next page)
(Updated on 2023-07-01)

Related Excel Solutions for Marketing Management

3D Bubble ChartsForecasting and Prediction  Marketing PlanningSales and Marketing  Marketing Metrics Balanced ScorecardSales and Marketing  Real Estate Marketing TemplatesReal Estate and Loan

Share your thoughts and opinion with other users: Create Review

Browse Main Excel Solution Categories

Business Finance Financial Markets Operations Management Excel Productivity

Additional Excel business solutions are categorized as and the . Further solutions proposed for specific user requirements can be either found in the Excel Help Forum.